One film production executive said that yoga DVDs offer both a fitness regimen and a way to relax in a world wired for stress.
Many industries and products are suffering from the effects of the U.S. economic downturn, but fitness DVDs do not appear to be one of them. According to Reuters Life!, three of the 10 best-selling DVDs of the past decade have been discs on yoga.
Little wonder, then, that Dahn Yoga DVDs sell so well. Kajsa Vikman, the vice president of marketing and fitness at the Lionsgate production company, pointed the news source toward her aging customers.
"The audience of baby boomers and up is 99 million people, and they're interested in DVDs," Vikman told the source.
Anchor Bay Entertainment's Julie Cartwright added that yoga DVDs offer both a fitness regimen and a way to relax in a world wired for stress.
"Consumers are writing about how it calms them, helps them sleep better… This is a trend I don't ever remember seeing before in our industry," she told the news organization.
Currently, BEST Life Media offers DVDs like "Dahn Yoga for Multiple Sclerosis and Similar Conditions," "DahnMuDo: The Art of Self Mastery with Owoon" and "Dahn Yoga Essentials," all of which have received numerous positive reviews.
